And how it can help you create your Social Media playbook All Time Plastics is a legacy homeware brand that manufactures food grade plastic products. The company has been in operation for more than 50 years, with a presence in 42 countries. …

2016 has been yet another fascinating year for the digital and social media landscape. India is amidst the highly debated ‘demonetization’ drive which has served as a fillip to getting businesses, small and big, to focus on a digital strategy. In the United States, a controversial Presidential election was won…

You’ve established your brand on all the social media platforms. You get a good reach and engagement among your followers. It is good to see people responding positively to the content that you put out; your next challenge is to convert these fans into customers. This can be quite a…

For two weeks in the April of 2016, I set out to explore this small yet enchanting country. This post serves both as a space for reflection, but also hopefully as a helpful resource in planning out your own version of a trip to Japan. — It all started in Ahmedabad. I was booked on an Indigo flight from Ahmedabad to New Delhi. Trishla was separately booked on a flight from Bombay to New Delhi and from there we would get on the direct flight to Tokyo — no hassles.

A few years ago, whenever people wanted to buy something, they would rely on traditional methods like word of mouth, asking different vendors, etc. The manufacturers used to do cold calls or actually send salesmen from house to house to give product demos. With the coming in of digital era…

Social Media is the best platform today to establish and continuously evolve your brand story. The biggest boon of social media is the fact that it’s no longer a one-way communication. The audience will participate in the story, provided that it’s captivating. …

In today’s digital era, with every single activity and thought going online, people are slowly shifting from the traditional forms of advertising to the digital ones.When it comes to Digital Marketing, Content marketing is one of its most important elements. According to the Content Marketing Institute: “Content marketing is a…

Here’s what we’re excited about in 2016 2015 has gone by so fast that we can hardly believe it’s been an entire year since we last reflected on this CRAZY journey we’re on. A big shout out to all our clients, family & friends and everyone for their unwavering support…