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Abhik Basu
Abhik Basu

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May 9, 2021

Founding vs Inheriting by Balaji S: A review

Futurist Balaji S recently published an article where he highlights the difference between founding and inheriting an institution. The primary argument in this insightful piece speaks to the difference in mindset that founders vs inheritors possess. Far from being just an opinion, there is empirical evidence that supports the thesis that first generation entrepreneurs and organization tend to have more energy and innovation baked into their DNA to…

Crypto

3 min read

Founding vs Inheriting by Balaji S: A review
Founding vs Inheriting by Balaji S: A review
Crypto

3 min read


Published in Bonoboz Blog

·Sep 6, 2017

Lessons from growing All Time Plastics from 0 to 137,010 on Facebook In A Year

And how it can help you create your Social Media playbook All Time Plastics is a legacy homeware brand that manufactures food grade plastic products. The company has been in operation for more than 50 years, with a presence in 42 countries. …

Digital Marketing

7 min read

Lessons from growing All Time Plastics from 0 to 137,010 on Facebook In A Year
Lessons from growing All Time Plastics from 0 to 137,010 on Facebook In A Year
Digital Marketing

7 min read


Published in Bonoboz Blog

·Dec 29, 2016

5 Macro-trend Predictions in Digital Marketing for 2017

2016 has been yet another fascinating year for the digital and social media landscape. India is amidst the highly debated ‘demonetization’ drive which has served as a fillip to getting businesses, small and big, to focus on a digital strategy. In the United States, a controversial Presidential election was won…

Digital Marketing Trends

6 min read

5 Macro-trend Predictions in Digital Marketing for 2017
5 Macro-trend Predictions in Digital Marketing for 2017
Digital Marketing Trends

6 min read


Published in Bonoboz Blog

·May 25, 2016

7 Tips to Turn Your Social Media Fans into Customers

You’ve established your brand on all the social media platforms. You get a good reach and engagement among your followers. It is good to see people responding positively to the content that you put out; your next challenge is to convert these fans into customers. This can be quite a…

Social Media Customers

4 min read

7 Tips to Turn Your Social Media Fans into Customers
7 Tips to Turn Your Social Media Fans into Customers
Social Media Customers

4 min read


May 10, 2016

Japan: Sakura Explorations

For two weeks in the April of 2016, I set out to explore this small yet enchanting country. This post serves both as a space for reflection, but also hopefully as a helpful resource in planning out your own version of a trip to Japan. — It all started in Ahmedabad. I was booked on an Indigo flight from Ahmedabad to New Delhi. Trishla was separately booked on a flight from Bombay to New Delhi and from there we would get on the direct flight to Tokyo — no hassles.

Travel

14 min read

Japan: Sakura Explorations
Japan: Sakura Explorations
Travel

14 min read


Published in Bonoboz Blog

·Apr 25, 2016

How Social Selling Can Boost Your Sales Without Boosting Your Budget

A few years ago, whenever people wanted to buy something, they would rely on traditional methods like word of mouth, asking different vendors, etc. The manufacturers used to do cold calls or actually send salesmen from house to house to give product demos. With the coming in of digital era…

Linked In

4 min read

How Social Selling Can Boost Your Sales Without Boosting Your Budget
How Social Selling Can Boost Your Sales Without Boosting Your Budget
Linked In

4 min read


Published in Bonoboz Blog

·Feb 19, 2016

7 Tips to Help You Make the Perfect Social Media Marketing Plan for your Brand

Social Media is the best platform today to establish and continuously evolve your brand story. The biggest boon of social media is the fact that it’s no longer a one-way communication. The audience will participate in the story, provided that it’s captivating. …

Social Media Marketing

4 min read

7 Tips to Help You Make the Perfect Social Media Marketing Plan for your Brand
7 Tips to Help You Make the Perfect Social Media Marketing Plan for your Brand
Social Media Marketing

4 min read


Published in Bonoboz Blog

·Jan 13, 2016

5 Reasons Why Content Marketing is a Great Idea for You

In today’s digital era, with every single activity and thought going online, people are slowly shifting from the traditional forms of advertising to the digital ones.When it comes to Digital Marketing, Content marketing is one of its most important elements. According to the Content Marketing Institute: “Content marketing is a…

Content Marketing

4 min read

5 Reasons Why Content Marketing is a Great Idea for You
5 Reasons Why Content Marketing is a Great Idea for You
Content Marketing

4 min read


Published in Bonoboz Blog

·Dec 30, 2015

Looking ahead to 2016

Here’s what we’re excited about in 2016 2015 has gone by so fast that we can hardly believe it’s been an entire year since we last reflected on this CRAZY journey we’re on. A big shout out to all our clients, family & friends and everyone for their unwavering support…

3 min read

Looking ahead to 2016
Looking ahead to 2016

3 min read


Published in Bonoboz Blog

·Dec 19, 2015

Social Media Tools: 8 Essentials to Optimize your Effort

Social Media

4 min read

Social Media Tools: 8 Essentials to Optimize your Effort
Social Media Tools: 8 Essentials to Optimize your Effort
Social Media

4 min read

Abhik Basu

Abhik Basu

90 Followers

Entrepreneur + Travel + Digital

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