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Abhik Basu
Abhik Basu

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May 9, 2021

Founding vs Inheriting by Balaji S: A review

Futurist Balaji S recently published an article where he highlights the difference between founding and inheriting an institution. The primary argument in this insightful piece speaks to the difference in mindset that founders vs inheritors possess. Far from being just an opinion, there is empirical evidence that supports the thesis that first generation entrepreneurs and organization tend to have more energy and innovation baked into their DNA to…

Crypto

3 min read

Founding vs Inheriting by Balaji S: A review
Founding vs Inheriting by Balaji S: A review
Crypto

3 min read


May 10, 2016

Japan: Sakura Explorations

For two weeks in the April of 2016, I set out to explore this small yet enchanting country. This post serves both as a space for reflection, but also hopefully as a helpful resource in planning out your own version of a trip to Japan. — It all started in Ahmedabad. I was booked on an Indigo flight from Ahmedabad to New Delhi. Trishla was separately booked on a flight from Bombay to New Delhi and from there we would get on the direct flight to Tokyo — no hassles.

Travel

14 min read

Japan: Sakura Explorations
Japan: Sakura Explorations
Travel

14 min read


Published in Bonoboz Blog

·Jan 13, 2016

5 Reasons Why Content Marketing is a Great Idea for You

In today’s digital era, with every single activity and thought going online, people are slowly shifting from the traditional forms of advertising to the digital ones.When it comes to Digital Marketing, Content marketing is one of its most important elements. According to the Content Marketing Institute: “Content marketing is a…

Content Marketing

4 min read

5 Reasons Why Content Marketing is a Great Idea for You
5 Reasons Why Content Marketing is a Great Idea for You
Content Marketing

4 min read


Published in Bonoboz Blog

·Dec 30, 2015

Looking ahead to 2016

Here’s what we’re excited about in 2016 2015 has gone by so fast that we can hardly believe it’s been an entire year since we last reflected on this CRAZY journey we’re on. A big shout out to all our clients, family & friends and everyone for their unwavering support…

3 min read

Looking ahead to 2016
Looking ahead to 2016

3 min read


Published in Bonoboz Blog

·Dec 19, 2015

Social Media Tools: 8 Essentials to Optimize your Effort

Social Media

4 min read

Social Media Tools: 8 Essentials to Optimize your Effort
Social Media Tools: 8 Essentials to Optimize your Effort
Social Media

4 min read


Published in Bonoboz Blog

·Sep 6, 2015

The eCommerce Checklist Most People Tend to Overlook

A lot of people call in telling us that they’ve decided to go eCommerce. That they have the right product and they’re just looking to go online and sell stuff. While it’s heartening to see so many inspired by the vast potential of the internet and e-commerce, I have to…

Ecommerce

6 min read

The eCommerce Checklist Most People Tend to Overlook
The eCommerce Checklist Most People Tend to Overlook
Ecommerce

6 min read


Published in Bonoboz Blog

·Jul 28, 2015

Here’s a Guide to Rebranding Your Social Media Channels

One of our clients, FLAME University, went through a significant rebranding that involved not only a change in the logo but also a change in the name. It recently got the green signal to have the word ‘University’ added in its official name so everything had to move to ‘FLAME…

Branding

5 min read

Here’s a Guide to Rebranding Your Social Media Channels
Here’s a Guide to Rebranding Your Social Media Channels
Branding

5 min read


Published in Bonoboz Blog

·Jul 28, 2015

Here’s a Guide to Rebranding Your Social Media Channels

One of our clients, FLAME University, went through a significant rebranding that involved not only a change in the logo but also a change in the name. It recently got the green signal to have the word ‘University’ added in its official name so everything had to move to ‘FLAME…

Branding

5 min read

Here’s a Guide to Rebranding Your Social Media Channels
Here’s a Guide to Rebranding Your Social Media Channels
Branding

5 min read


Feb 9, 2015

Resurgence of Arvind Kejriwal

Repost from a post I had written on 10 February, 2014 — close to the time he first rose to prominence. Thoughts on what he represents with parallels drawn to evolving business models. This year saw the meteoric rise of Arvind Kejriwal. For many, he brings in a new brand of politics — non-corrupt and forthright. For me, his ascendancy also signals the coming of a far more revolutionary shift — the age of a truly participatory movement.

2 min read

Resurgence of Arvind Kejriwal
Resurgence of Arvind Kejriwal

2 min read


Nov 28, 2014

Just a trip to Cambodia and Vietnam

This is a memoir of my short trip to the fascinating countries of Cambodia and Vietnam smeared with pop history, travel tips and some photos. “Wandering restablishes the original harmony which once existed between man and the universe.” ~ Anatole France This is the first time I ventured to the…

9 min read

Just a trip to Cambodia and Vietnam
Just a trip to Cambodia and Vietnam

9 min read

Abhik Basu

Abhik Basu

90 Followers

Entrepreneur + Travel + Digital

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